MMSM Program Goals and Student Learning Outcomes

The mission of the Master in Management – Sport Marketing and Management (MMSM) is to prepare students for careers in a variety of sport industries, as well as to help them develop relationships through networking and mentoring opportunities designed to mold well-rounded business professionals. 

Program Goals

  1. Lead and manage with in-depth knowledge in key areas of finance, human resources, operations, and strategy.
  2. Exercise character and ethics in decision making.
  3. Communicate effectively across the global business landscape.
  4. Think and act both tactically and strategically in complex business situations.
  5. Research, plan, implement, and evaluate the role that sport plays in the global marketplace.

Student Learning Outcomes

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening, and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence. 
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual, technological, and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes. 
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.  
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals, and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues, and current best practices across the field.